Dear Chris,
Following extensive market research and analysis of the professional
decluttering sector across the UK, I’m writing to outline our pricing
strategy adjustments and market positioning for 2025.
Market Analysis:
Our research shows professional decluttering services are currently priced at:
– London: £40-£85 per hour
– Regional cities (Manchester, Birmingham): £35-£60 per hour
– Other UK areas: £30-£50 per hour
Key Reasons for Price Adjustment:
1. VAT Compliance: Necessary separation of VAT from base prices
2. Regional Market Alignment: Supporting nationwide expansion
3. Premium Service Positioning: Reflecting our professional expertise
and APDO membership
4. Service Enhancement: Including our specialised approach for
neurodiverse clients and seniors
New Pricing Structure (excluding VAT):
REGULAR DECLUTTERING SERVICES:
1. Starter Spark
– £157.50 + VAT (£189 inc. VAT)
– Competitive entry point while maintaining premium positioning
– Ideal for single-room projects
2. Boosted Bliss
– £249.17 + VAT (£299 inc. VAT)
– Our most popular package
– Priced optimally for medium projects
– Aligned with market expectations for premium service
3. Ultimate Uplift
– £332.50 + VAT (£399 inc. VAT)
– Premium positioning for comprehensive projects
– Reflects the value of extended service time
INNOVATIVE LAST-MINUTE BOOST:
– £99 + VAT (£118.80 inc. VAT)
– Strategic pricing to fill short-notice gaps
– Creates new market opportunity
– Booking window: 12-24 hours before service
ESTATE AGENT SERVICES:
1. Pre-listing Declutter Package
– £662.50 + VAT (£795 inc. VAT)
– Competitive against market rates of £500-£2,500
– No time limit adds significant value proposition
2. Complete Staging Solution
– £1,245.83 + VAT (£1,495 inc. VAT)
– Positioned below market average (£2,500-£6,000)
– Maintains competitive edge while reflecting premium service
Market Position:
This pricing structure positions Declutter My Space® as a premium yet
accessible service across all UK regions. We’re positioned above
budget operators but below luxury-end services, offering excellent
value for professional expertise.
Implementation Recommendation:
1. Roll out new prices for new bookings immediately
2. Grandfather existing regular clients for 30 days
3. Communicate changes emphasising enhanced service value and
professional expertise
Would you like to discuss implementation timing or communication
strategy for existing clients?
Best regards,
Buddy
Business Development Strategist
Declutter My Space®